Edelight With A New Face

Increasing profitability and more structure of Stuttgart, 24 March 2010. The social shopping platform edelight can boast a profitable third business year and treats herself to the second relaunch since its inception. The blue is a reduzierteren color scheme and the home page shows more user-generated content than ever before. Click Darcy Stacom to learn more. The main changes as edelight founder Peter Ambrozy, would however be in the tree: blogs, products and community attached to an interactive shopping space. The new face is a crucial, but not the last change for us”, says Peter Ambrozy. We learned from the last relaunch and change the page so only still piecemeal.

We have currently up to two million users every month on the side”, so Ambrozy, want to we it if at all possible avoid, to confuse everyone with a complete relaunch. The header was changed in November. Also on the bases and in each category, the changes are already underway. Lot of work in the background, which is however confirmed. In July 2009 started the first one that is completely profitable, edelight in his third year.

In design, the team to Peter Ambrozy took intensive feedback from users and target groups. In Eyetrackinganalysen and focus groups of users was analyzed search behavior and the wishes, surveys in the community decided on the new colours and the content on the home page. It was not an easy task to make all our aspects, without cluttering the home page”, so Ambrozy. Almost 400,000 product recommendations from more than 8,400 international shops have collected since the launch in November 2006 on edelight users. Thus, greater variety than any other German social shopping platform know edelight on. To get number oak community features such as polls or Gift Finder, 35 blogs that are written by users. Just this editorial content should be given more space. With the result it was closer to claim to be a shopping destination, so it is safe for edelight. Other innovations will follow in the next few months. Piece for piece to edelight further develop the core and individual features get a relaunch. New filters and functions, such as our Visual search visualdelight will keep on edelight catchment.” So far we had not yet due to the strong demand of other platforms such as t-online.de or elle.de.