Anyone who is dedicated to optimizing and promoting websites known to be very difficult to generate traffic. Every user who visits our site is the product of a laborious series of activities to disseminate the site, which cost time and money to carry out. So, once we get users to come to our site, we have to do everything in our power to avoid going. The concept is very clear and simple: make life easier for users and to optimize the browsing experience. How? We will see below. Optimize load times.
Patience is not an attribute to them on internet users, accustomed to having information at the time on their screens. Therefore, we review factors such as hosting, that is quality and has good bandwidth, to support the flow of visitors. It is also necessary to work on images on the site, optimize them in terms of format and size that are not too heavy. Keypads should not have flash or java, and in lines Overall, fewer scripts are taken at the site, the better. Develop a stunning home.
This does not mean that there should be information overload. You have to convince. The details can be provided later. To make a positive impact, it must be pleasing to the eye, with harmonic colors and simple reading. It is therefore necessary to use sources that allow a clear reading, and care for the text-background contrast. Deliver what is promised. If the visitor enters a sponsored link that promises “the best fine wines at incredible prices,” because that’s what we have to find. Not interested in learning about wine, how wine is made, or catalog. For this, we need to work the landing pages, or sites to which the visitor reaches after clicking a sponsored link or advertising on our site. The landing pages are also gateways. It’s the first thing a user sees, therefore have the difficult task of providing an attractive, provide a supply and showcase the best of the site for visitors want to continue browsing our site. By all means avoid message presentation: a blank screen with an icon in the middle, “Click here to enter the site.” Avoid insurance directory, unless necessary. That is, ask visitors not to be logueen to see a forum, a posting site or catalog. Also, reduce the heinous Captcha, only situations that really require them.