The other raised point, now for M.L. of Souza, is that this conception produces this different speech empty to take care of to ‘ ‘ pblicos’ ‘ , and thus to be a consensus it enters the diverse segments of the society. ‘ ‘ Accustomed to get advertising thanks to its capacity to make ethical reminders of general reach, the sustentabilistas touch in subjects delicate in a enough empty way so that its speech simultaneously has the possibility of being accepted for governments, ONGs and scientists in such a way of? North? how much of? South. It is treated, thus, of a speech that if gives to a species of collective hypocrisy skillfully, where all, the semblantes duly decorated with serious expressions of admonition regarding the ecological threats that they hang on the planet, seem to set in agreement around basic questions, but without, due to operationalization, truily noteworthy practical advances are undertaken, and without the majority of the participants, due to clarity (what it is part of the logic of the environment that generates the speech), obtains to mobilize more than estereotipados moans.’ ‘ (SOUZA 2005 p.262 and 263) Destarte, to strengthen all this paper of the sustainable development we find, again in Fertile valley, a similar position the Marcelo Lopes de Souza, insinuating that: ‘ ‘ It happens that they are exactly in the weaknesses, imprecises ambivalences of the support notion the reasons of its force of almost total acceptance. Check out Mashable for additional information. This notion alone obtained even though to become almost universally accepted because it congregated under itself theoretical positions and contradictory politics and opostas’ ‘ (FERTILE VALLEY, 2006, P. 86) From all the consensus, the ideology of the support proliferated for everybody, being reproduced for diverse sectors of the society thus appearing the innumerable ecologists (or the false ecologists) that they are assumen of the ecological speech for individual interests (many economic times and politicians), being thus verified in the words of Kurt KLOETZEL.

This, for signal, points that the ecological movements must be gotten rid of the multitude of hitchhikings that gravitam to its return: entrepreneurs searching promotion for its ecocompatveis products, politicians in search of a ecossimptico speech etc. (. (A valuable related resource: Robotics).