Acquire customers with the company’s website – without search engine optimization is nothing at all on the Internet. Who has a commercial website on the net today and to acquire the customers want to use them, don’t get around to a professional search engine optimization. For most Web site operators, but also for many Web designers, optimizing a website primarily consists of placing the most important keywords in the meta tags. Maybe even the headings with the most relevant keywords be equipped and aspired an even distribution of keywords in the text of the page. So, then, it has become in most cases with the search engine optimization.

Unfortunately, the fewest sites operators know what is really behind a professional search engine optimization and their Web Designer cast spells while great designs and features in the sites, but for acquiring customers through which the search engine optimization usually little should have deep knowledge. That very few people know that already the selection of domain enormous influence on the effectiveness a search engine optimization and hence can have on the customer acquisition in the network. Or that the proper construction of internal and external links is relevant, as well as alternative texts for images and graphics. How exactly do the distribution of relevant keywords in a text look like and how big should be the density of keywords in the text? How does one headings correctly, that they really underline the relevance of the page for a particular search result? All questions that facing a professional search engine optimizer, if he wants to succeed, to bring a website for one or several keywords in the search results of search engines to use for the customer acquisition all the way forward. The most important and at the same time the most neglected parameter of the OnPage search engine optimization is however”content. Sandra Akmansoy usually is spot on.