More detailed and scheduled purchase processes. Companies have much refined their purchasing processes. Which imposes the rhythm of the purchasing process is the buyer, not the seller. Bargaining more demanding conditions for providers imposition of conditions and pace of acquisitions search providers or strategic business partners. The search for strategic partners is more thorough and necessary to make great efforts (by part of the supplier) to ensure a long-term relationship less elastic demand for products and services at the prices than in consumer consumer market. Consuming is aware of the power which has today. Many know it use to profit from his position.
Let’s see some trends: better informed more prepared. Levels educational elderly, which generates more detailed analysis processes in the moment of evaluation and decisions of purchase, notwithstanding that the emotional factor still plays a very important role more researcher, although it has less time. He spends more time to analysis and purchase of goods or services of high involvement decisions. Since it has more information and their training is better, has the tools to investigate further before making any decision, especially in goods and services that have greater impact to economic or emotional level more selective and demanding more impatient, even aggressive. Today’s consumer is a highly demanding and very impatient person more volatile Less faithful more participatory, when you are interested (social networks, blogs, etc.) One of the key elements to review and identify their trends are distribution channels, which apply to B2B and B2C business scenarios.
These are some of them: fewer members in the distribution chain reduction of margins offset links in the distribution chain by technology. An obvious example is the sector of travel agencies appearance of new channels, especially those oriented to the use of computer technology and ICT s concentrations and mergers, including the mandatory distribution chain channels add value. The link in the chain of distribution that do not add value, will be one of the clearest candidate to abandon the system pressure for cost reduction which will be reflected in lower prices for the customer or consumer Finally, it is necessary to be very attentive on the trends in products and services.
A successful strategy must penetrate the building, the staff and all processes as well as the customers. Long-term business goals and a clear strategy concept, developed taking into account the regional market conditions and competition, the basis of all activities. The building is on the concept to vote should have a good location, ambience and atmosphere meet the needs of the target group and be economical to run. The staff are to introduce ideally already during the construction phase of a new institution, the cultural identity of the company, the corporate identity, and emotion. The staff are lively expression of the brand and carrier of the images.
Residential and nursing homes, residences and assisted living are not perceived often at all by the public. Imminent or has already occurred long-term care by interested parties”and their families with great emotion. Objective of the external communication has a high Be recognition within the potential target groups in the regional market. The image of an institution and thus the trust which is placed her due to the trademark attributions of the public and professional referring physicians, is crucial for the first contact. All communicative means must be of high quality and always in the corporate design, the Visual identity of the company, to maximize the recognition and popularity. The subsequent sales processes and sales skills are critical, whether the customer is obtained after reached contact of a prospective customers or members of his. All phases are the potential customers and their opinion leaders, i.e.
national and professional referring physicians, E.g. social services, doctors, care services, as well as professional caregivers relevant target groups of communication. Building long-term customer relationships towards the long-term goal must be to identify of the customers and in particular its members by establishing! In addition to all PR and The local image of an institution is formed by the residents or tenants themselves advertising significantly by the relatives of the inhabitants or in residences and sheltered housing. A continuous systematic strategic nationals work as a continuation of the activities of image is elemental. The target is the nationals as a positive multiplier in the relevant market. Martin Servos / Frank Rohrl consultant Atelier Mulheim an der Ruhr