The resource more promising than ciberespao offers is the interatividade. The responsible one for the linear flow in addition is this of information and takes off internauta of the position of mere passive user and recoloca in the situation of a personage who influences in the flow of content of web. The term ‘ ‘ interatividade’ ‘ , in general way if it relates to an effective participation of the information users, searching to breach with the crystallization of the positions of sender and receiver. It can be said that a technology is considered interactive in fact as reflects the consequences of our acts, developing them for us.
Beyond reflecting, the way also refracts what it receives, transforming and processing what the user emits and receives in return. As this process occurs, it in provides to a direction of relation between the being and the reality to them where if he finds. (ROKEBY, 1997) However, the interatividade can also be faced as a problem due to the fact to demand one reformularization in the work of comment, conception and evaluation of the communication methods. It is possible, then, to confirm the idea defended for Lvy of that, more than what an extension of the traditional medias, the new medias are in process of transformation and readjustment. Had to the digital technologies, the number of available resources to internautas can be extended immensely. The interactive connections between users and more intense suppliers if become each time, thus resulting in a reorganized format of the current standard of the massificada media and making possible ‘ ‘ … to the user to leave of side the paper of mere consumer and to start to be, it also, an active agent in the production and dissemination of information and knowledge, transmutando the user-consumers in users cidado’ ‘ (MOTA; IT TAKES apud ADORYAN). It is with base mainly in these aspects that if can place in focus the transforming potential of medias as the Digital TV.