Exciting radio action in the far north with 500,000 Euro prize money Munich, June 27, 2008 popular radio station inspire their listeners with more than just the pure play music. So the Norwegian channel radio P4: In part of a road show from June 23, 2008-01.08.2008 he makes 5,000 listeners temporarily slip into the role of safe knackers. Will try this with your personal lucky numbers, the developed by the EMIRATE AG glass safe to crack E-VAULT. The door opens, the winner receives four million Norwegian kroner (equivalent of 500,000 euros). The financial risk is in not the radio station, but the Munich-based risk management specialist appointed by him with the design of the competition EMIRATE. And so the principle of the E-VAULT works: participants can enter during the specified period via phone call or personally onsite at one of 15 Roadshow locations, a six-digit number in the electronic lock of the safe.

This matches the previously programmed Winning number match and the safe opens after entering the correct digits, the player has won the prize money acclaimed from. Radio P4 Norway receives a sealed security envelope with the programmed combination of EMIRATE before the start of the promotion. Not cracked the code of the safe during the road show, can be assigned by typing the number codes contained in the envelope, the E-VAULT can be actually open. Has a participant but typed the right numbers, the envelope must be returned unopened together with the vault in the EMIRATE. Safe play: Safe for the marketing budget for this promotion is one of the creative developments of the risk-management specialists EMIRATE AG. Both the game mechanics, as well as the hardware and software were designed by the Munich-based company. Part of the EMIRATE’s overall concept is that an amount will be calculated in advance which is used for the financial security of the competition.

A participant will crack the vault, now radio P4 will pay not the full sum of four million NOK, but previously percentage calculated amount of protection which is estimated at about 4-6% of the prize pool. The E-VAULT has a high entertainment value and is a very effective and already widely tried and tested marketing tool. Among other things, companies benefit from targeted attention and generating new customer data related, transparent. Advantages of “vaults”: display of company logo design alphanumeric codes possible input via touch screen intuitive menu sound effect individually adjustable projector connection possible image requests please send to brief description: EMIRATE AG founded in 2004 EMIRATE AG based in Munich is an international risk management company. The portfolio includes the design and protection of sweepstakes, promotions, marketing and sport premium payment. While the EMIRATE AG carries the financial risk of these actions, as well as other measures such as discounts or money back guarantees. The efficient and reliable protection is through the global Cooperation with renowned partners enables. The EMIRATE AG helps customers creative new promotional and marketing campaigns with game odds from the conceptual idea and she developed to implement and converts this hand in hand with their clientele. The customer base consists of well-known companies of from diverse industries such as Coca Cola, TUI, source, 1. FC Koln, Hypo Vereinsbank and Ferrero. More information: EMIRATE AG Elisabethplatz 1 D-80796 Munich contact: Anika Kanawade Tel.: + 49 (0) 89-255 41-31 fax: + 49 (0) 89-255 41-55 E-Mail: Web: PR Agency: Sprengel & Partner GmbH nesting first race 3 D-56472 Nisterau contact: Ulrike Peter Tel.: + 49 (0) 26 61 91 26 0-0 fax: + 49 (0) 26 61-91 26 0-29 E-Mail: Web: