easycash loyalty solution Hamburg designed card-based voucher GRAVIS, may 2010. Together with the customer retention specialists of easycash loyalty solutions, a company of the ingenico group, GRAVIS realized an own gift certificate. The practical magnetic stripe card has been used as of May 11, 2010. “Gift cards are not free becoming increasingly important as a means of payment, service element and marketing tool”, Dr. Markus Bruckner, head says marketing the GRAVIS computer Vertriebsgesellschaft mbH. “All indicators show that they are at customer absolutely in line with the trend and as a medium for customer loyalty contribute immensely to the revenue generation. Just for us as a digital lifestyle retailer, it is therefore a matter of course to offer its own digital gift card. easycash loyalty solutions was our first point of contact when it comes to realize its own card.
“And we know us in the best of hands: from planning to integration at the POS, the project was absolutely professionally and in partnership.” National application: The GRAVIS idea map the new GiftCard – rather idea map, is appropriately named as GRAVIS – available since 11.Apr 2010 in an initial circulation of 30,000 copies. She can be used in the 29 nationwide locations of the digital lifestyle trader. In a design variant available, the card via the card terminal with any amounts can be charged and redeemed. Customers have the possibility to check the balance of your card via the GRAVIS Web site soon. GRAVIS GRAVIS is market leader and the largest German retail chain for Mac, iPod and other products of the digital lifestyle. The company has its headquarters in Berlin and offers nationwide solutions that go beyond the range of Apple, 27 outlets. Further information: easycash holding GmbH marketing / communication Simone Bruder Tel. + 49-2102/973-307 fax + 49-2102/973-226 E-Mail: communications grintsch Marc Nagel / Arne Trapp Tel.