Maria Leonildes Dutra ** SUMMARY the present article deals with the use and relevance of the application of strategies of marketing in Units of Information, clarifying the purpose and applicability of the cited strategies in libraries for the manager in its managemental functions and the profile of the professional of reference pautado in marketing strategies as transforming agent. Peter Asaro oftentimes addresses this issue. Word-keys: Library, Marketing, Librarian of Reference, Service of Reference. 1 INTRODUCTION the Biblioteconomia is a profession partner-humanist who if characterizes for the rendering of services of information indirect right-handers and to the society and for the competent mediation between the markets consuming and products of information. Whereas the librarian must Creative, be determined, persistent, dynamic, energy and at the same time educated and that he knows to value the customer as main of the company well. This is the profile of the professional of the future, that one that will have success. In this to make diuturno, librarians need to dominate certain abilities techniques and to assume propositive attitudes, with sights to the reach of the social objectives of the profession, therefore to be competent in information it is necessary to have the capacity to effectively locate, to evaluate and to supply the necessity of the same one. *Artigo presented disciplines it of Reference in Unit of Information of the Course of Biblioteconomia of the Federal University of the Maranho ** Pupils of 6 period of the Course of Biblioteconomia of the Federal University of the Maranho In this context, the reference service is considered one of them to make librarian of great relevance, therefore, this dinamiza, socializes and innovates information acting as strategy of marketing in Units of Information, becoming beneficial for the management and planning of the new services of reference and information that the satisfaction foments the necessities of the users. Second (Viana, 2009) the bibloteconomia is a science that it possesss diverse areas of performance.
The developed activities in accordance with conception CTS generate situations where it has basic necessity of the learning of concepts and abilities. The approach of conception CTS is not properly basic the scientific concepts, but yes, the real problems that involve science and technology, that therefore pass to be considered important by the pupil. The pupils are encouraged to identify, to analyze and to apply scientific concepts in real situations, that is, problems of its daily one. In this Conception, the didactic book must be a resource that has an increasing importance in a system of massificado education, for which is necessary to assure a minimum of quality. The book must approach the concepts of chemistry from concrete facts, observed in the daily one of the student and to supply suggestions of diversified activities, that allow its use in different contexts. spread out chemical knowledge in the didactic book must allow the construction of articulated vision as the real life and with the world where the students live, respecting the diverse beliefs, ethnic and religious values, aspects.
It fits to the professor to be critical in its use so that it obtains to be strategist so that these resources if do not become an only source of research. She is necessary to manage with responsibility and to take off advantage of the resources that it possesss. Thus being, we look for to analyze as the subject ' ' Estequiometria' ' one meets structuralized in the didactic book, being that on the basis of the Curricular parameters and in education CTS the book presented the following characteristics: The didactic book ' ' Qumica and Sociedade' ' initially it presented a text that is a preliminary commentary. In this preliminary commentary, the authors look for to relate the chemical content with the social content. Such book presented central paper in the organization and aiming of practical in classroom and the metodolgicas options of the material pedagogical for professors they can very disclose of daily practical its and aspirations around the teach-learning process.
Moreover, it needs to develop autonomy to relativize, to preserve, to redimensionar and to transform the constituent aspects of practical the pedagogical one. For this, it is basic that the professor in formation also lives deeply the moment of the descontextualizao (BRAVE, 2003). The proposal of insertion of the New technologies of information and communications (NTIC? s), divided in a conception of society educational paradigm; the many attempts of insertions of the NTIC? s in the education process? learning as a whole known as NTIC? s distributed by the modalities of actual formation and in the distance (EAD) in the measure where the supports if adjust the necessities and contents. The exercise of the evaluation favors the problematizao and the reflection, essential factors for the exploration of these aspects. The set of clippings verified concerning the Formation of the Professor, the attempt of incorporation of the NTIC? s practical the pedagogical ones can thus certify the thematic relevance of privileged the bibliographical verification, are important, therefore explicit that the searches designated I finish to it of the previous section they send to a discursiva dimension. The movement of configuration of the studies in this source tends to identify to the effort of the union between the communication and the education in the Formation of Designers. Of the point of view of this article, the choice this marked in the heading: evaluation of design institucional in the educative pedagogia of the individuals. The trend is excellent if to interiorizar and regionalizadora in order to indicate the relevance of the importance of the cultural products, In this ticket of the visible one for the appearance, if makes necessary to recognize e, in certain way, to integrate three modalities of treatment: the visual document as register produced for the observer; the visual document as register or part of the observvel, in the observed society; e, finally, the interaction enters observed observer and.
Until I believe that taste if argues, yes, however in another sphere of boarding. With the evolution of the technology in the digital reproduction of images, art book impressions, medias and other vehicles that allow the iconographic spreading, the images they had reached some layers of the society, what it would become the action of the specialists most opportune. To if placing ahead of a work of art, the man still reveals unsafe, proving that the expansion of the exposition and propagation of these icons did not attenuate the confused reflection of the readers who had consumed such publications (many times, still, of high cost). It is evident that the consumption of these appreciations for the most efficient conductors of knowledge printed matter, or virtual, by itself, they are not enough for the refinement of the appreciation of the work of art, therefore this is not a branch of the theoretical knowledge (simply), neither a satisfaction of the emotional one, but an ability acquired through the development of abilities of ' ' leitura' ' reflection. An aptitude that can be cultivated e, consequently, refined.
If it will not be exerted, such ability, it can atrophy and block the pleasure to appreciate a work of art. The impulse to develop these abilities and abilities as much commented in the education processes learning, through the National Curricular Parameters – it varies very in each person. The multicriteria construction of these mechanisms will be able to take the apreciador to face the art as creation of one forms expressive, one something new in the universe, for being fruit of the creation, resulted of a production human being, pulling out the being of not being. It, the art, is expressive for bringing an end in itself and communicates some thing, contends a message, what she becomes it a language. From then on, we can, calmly, preparing in them for the appreciation, critical, reflexiva and dialogued of a work of art.