Newspaper brands reach decision-makers Frankfurt/Main to 65 per cent, 1 July 2013. 1.4 Million decision makers read the print editions of the Frankfurter Allgemeine Zeitung, Frankfurter Allgemeine Sonntagszeitung, Suddeutsche Zeitung, world, world news or the time on Sunday, Handelsblatt, VDI. “Print, online and mobile taken together these newspaper brands achieve even 1.8 million readers, so 65 percent of targeted decision-makers”. This result is a current evaluation of ZMG newspaper marketing company. It is based on the figures now published the LAE 2013 (reader analysis decision makers in business and Administration) significant increases in the use of newspaper apps not only the print offers of the newspaper brands are read by decision makers.
Significant growth is evident particularly for those mobile sites of newspapers. So, the Handelsblatt in the audience gained 53,000 readers (+ 79%) for its Tablet app. The Frankfurter Allgemeine Zeitung has an increase of 43,000 readers (+ 40 percent) for the Tablet Apps. Total the use of one million smart phone apps and just under 900,000 Tablet Apps list these decision-makers newspapers. (Users per week) Professionally researched and prepared content just for the target audience of decision makers is not about the question in print, online or mobile? “, but to the orientation with professionally researched and prepared content”, explains Markus Ruppe CEO of ZMG newspaper marketing company.
Newspaper brands stand for this journalism.” The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control. Contact: Ulrike Sand spokeswoman Tel. 069 973822 – 22 E-Mail: