The term search engine optimization has been in the field of optimization of Web pages. The customer pretends usually the search terms under which he would like to be found and the agencies carry out the search engine optimization for these search terms. Certainly it is very important for the success of a Web page to be well listed, but a guarantee for the success of a Web page this way is not yet long. There are also other very important points that you should neglect no means, because you actually want not visitors but customers who also buy the goods or services. Actually you should perform a full Web page optimization focused on search engines and visitors.
This also should be emphasis in addition to the improved search engine position, that a Web site is user friendly, because the Internet has many Web pages on the topic and the competition is always just a mouse click away. For example, it should be taken that match the colors of the Web page on the subject and the readability of texts not interfere with. The text should be available in a reasonable font size. The graphics should adapt to the layout and not implemented due to fill space. Visitors should must immediately get an overview in the Web page and do not have to look. .
Internet users have no time as studies show they scan a Web page. The desired is not apparently click back. We will probably never see these visitors. Especially in the area of online shops it is extremely important in the context of a Web page optimization even perform a complete ordering process to test the usability. A too complicated ordering process could convince the customer to cancel of the order. Only when all these factors optimally harmonize it makes sense to carry out an advanced search engine optimization. Thomas Ewert EWD(at)EWD-concept.de